Just how high is ‘Avatar’ going in the box-office pantheon?
Like 0 Retweet 0OK, so “Avatar” is fiercely clawing its way up the box-office charts. It burst into the top ten grossers of the decade Sunday, and seems poised to push well into the all-time list within the week, when it passes “Star Wars: Episode III – Revenge of the Sith” at $380.3 million.
But given how long it took to reach the decade list at $341.8 million – 17 days – can we predict just how high it will go?
Cameron’s “Titanic,” which opened December 19, 1997, took almost eight weeks to cume $341.8 million in mid-February 1998. Granted, “Titanic” ran for three hours and 14 minutes, which minimized the number of shows theaters could jam in each day. Tickets were also cheaper then, of course, but the film’s tragic romance beckoned repeat viewings unlike any film had before.
More comparably, “The Dark Knight” – the No. 2 all-time grosser – opened July 18, 2008 and crossed $341.8 million on its 13th day, July 30. On Day 13, “Avatar” was still at $268.9 million. It took Cameron’s film another four days to cross the $341.8 million benchmark. “Avatar” is only 10 minutes longer, so running time won’t make a difference, and both films – for different reasons – encourage repeat viewings.
The No. 4 all-time grosser, “Shrek 2,” also got there in less than three weeks in the summer of 2004. So did “Pirates of the Caribbean: Dead Man’s Chest” (#7) in 2006, and “Transformers: Revenge of the Fallen” (#9) got there on its 20th day, July 13, 2009.
“Spider-Man” (#8) took more than three weeks. “E.T.: The Extra-Terrestrial” (#5) took almost a year in 1982-83, and the original “Star Wars” (#3) required two re-releases to get there. “The Phantom Menace” (#6) took almost five weeks in 1999 and “Revenge of the Sith” (#10) almost four weeks in 2005.
Had Imax 3D theaters been more widespread these last three weeks, “Avatar” undoubtedly would have gotten there faster – Cameron’s film grossed just $2 million less in its second weekend than in its first, indicating that demand was constant. With its additional word-of-mouth appraisals (e.g. “you have to go see it”), “Avatar” is likely to continue a fairly lengthy climb with less-than-typical drop-off each week.
My prediction? Top five of all time, easy. With a nice nest prepared for it at No. 4, just under its inspirational ancestor, “Star Wars.”
January 3rd, 2010 at 11:28 PM
Due to inflation and the cost of movie tickets the all time box office gross list is seriously slanted. In addition, motion picture exhibition has changed throughout the decades. For instance, “E.T.: The Extra-Terrestrial” was released on 1,103 screens in 1982, rather than the 3,452 “Avatar” was released on in 2009. It’s easy to see why “Avatar”, with highe ticket prices and three times the number of screens could earn box office gross at a faster clip.
While it may be impossible to take historical industry trends such as release patterns and theater sizes into account, it would still be interesting to see an all time box office gross chart as adjusted for inflation. Certainly it would help level the playing field when comparing the success of different film releases.
A list that ranks film releases in order of profitability would be amazing, though given the secretive nature of Hollywood may be impossible to put together.
January 4th, 2010 at 12:05 AM
>My prediction? Top five of all time, easy. With a nice nest prepared for it at No. 4, just under its inspirational ancestor, “Star Wars.”
Great article, but that prediction may end being a bit low. It seems Avatar would be No. 4 by mid January, and still has 2 months of 3D and IMAX screens monopoly until Alice in Wonderland opens.
January 4th, 2010 at 12:37 AM
There are a lot of things to consider whenever one has to compare movies for its boxoffice success: For instance, if you consider that ET was released in only 1,103 theaters which is times three of Avatar, Avatar is also released in less than 914 theaters compared to Dark Knight. While ET added and reduced theaters during its run like first it added 13 in the 2nd week then 163 in its third week (according to Mojo).
It’s percent in changes of its weekend gross also is a bit less, in fact grows like in its 2nd week, it grew to +6.6% but adding 13 theaters while in its 3rd week, it grew to 8.9% but adding 163 theaters more, and on its 4th week it began to decrease to 6.9% despite it added 52 more theaters, but even these figures is not significant as we are talking here of 11.8M in its 1st week and 12.6M in its 2nd week.
While Dark Knight dropped 52.5% on its sophomore week and 43.2% thereafter, Avatar dropped a measly 1.8% then a 9.7% later, and comparatively, Titanic dropped 23.8 in its 2nd week and 6.0% in its third week. Still this doesn’t show how Titanic really faired considering it grew back its gross a few months later for the awards season. So if Avatar might be included in the Oscars, then maybe it might increase its interest to viewers again.
Other things to consider are: inflation, the changes in ticket prices, but we should also consider that there is the increase in population…an addition of 1 billion people wouldn’t hurt the sales of a movie…and there is also some movies re-issued adding to its sales in a later date like ET and Starwars.
January 4th, 2010 at 2:42 AM
Agree with the above poster – your guess is WAY too low, Mr Fernandez. It can only finish in first or second place, anything less is barely worth considering and suggests you haven’t been looking at the trends, both recent and historic. Watch this space and rewrite your article in a week or two’s time perhaps!
Also, with regards to unfair comparisons to ET etc, it’s worth remembering that films played for much longer in the 1980s (and even the 1990s) because there was much less product about. Although films open on more screens nowadays, there is far greater competition for those screens and their shelf life is much shorter. Hence frontloading.
What’s interesting about Avatar’s box office so far is that it hasn’t seemed at all frontloaded, almost uniquely among modern releases. Demand hasn’t dropped off at all, even allowing for the Christmas box office boost. Same applies internationally. Personally, I think Avatar’s only just getting started.
January 4th, 2010 at 4:26 AM
Avatar is the most boring movie I have ever seen. Period. Old tribal theme and much ado about nothing. My family and I left in the break, my son had a headache and I fell asleep, something I have NEVER done.I suppose for those who have trouble getting excited, the boxoffice receipts of such a rip-off might be interesting but…..not for me.
January 4th, 2010 at 5:24 AM
Marymaudehenry, I would suggest you go and have a series of medical tests conducted on you and your son, because there is clearly something awry with your wiring and the condition is obviously hereditary.
January 4th, 2010 at 9:24 AM
Journo Jon can bite me. I agree with Mary. Dull as dishwater. The mineral is called Unobtainium? Oh kill me now!
I work in the biz though and not surprised at the numbers. It’s number 2 all time for sure, but it doesn’t have the ‘Japan went nuts’ element to kick it to number 1. Then again when it opens in China…
January 4th, 2010 at 10:09 AM
I agree with you Journo Jon. This is by far and away the best movie I have ever seen and I’ve seen them all. The secenery and makeup of the movie is very complex but the story line is really simple. Good vs evil and good wins. The action scenes are very vivid and life-like especially the chase scene when the BIG cat wanted to eat one of the stars. There is also a wonderful love story that is within the movie. The ending is perfect. This movie has just started to gain momentum and will be #1 in the end. For those people who say the movie is dull probably didn’t actually see the movie and for sure don’t work in the business.
January 4th, 2010 at 10:41 AM
WHAT “break” — makes me wonder if you even saw it!!
marymaudehenry Says:
January 4th, 2010 at 4:26 am
Avatar is the most boring movie I have ever seen. Period. Old tribal theme and much ado about nothing. My family and I left in the break
January 4th, 2010 at 11:31 AM
One issue that many prognosticators leave out of their calculations is screen count. THE DARK KNIGHT was playing on double the number of screens as AVATAR domestically.
January 4th, 2010 at 12:06 PM
The difference between Avatar and The Dark Knight is that Avatar will do great overseas… Avatar is already on top of TDK on the all-time worldwide and hasn’t even reached the 400 mill domestic.
I love Avatar because it delivers,the story is a cliche but this movie is not about seeing it,it’s about feeling it and I for one, felt it… I was in Pandora for about 2 hours of my life… Not to mention the time I spend listening to the score, it’s something else…. Movie magic IS back!
January 4th, 2010 at 5:24 PM
I think top 5 of all-time in terms of box office gold is a sure thing. I loved the movie, but I had one big problem that I wonder if anyone else saw. It had to do with Jake-Sully’s “spiritual transformation.” I wrote about it here… http://tinyurl.com/ycjv33l
January 4th, 2010 at 8:27 PM
that mr.ferendez is way off i agree with that other guy watch the trends b 4 u print something .the movie is dropping 2 and 9 percent thats un heard of onlt titanic did better week to week.for example the dark night had a 52 percent compared 2 avatars 2 percent drop.the movie has real” legs”.only titanic did better from week to week.to say its gonna be behind starwars is a joke and you dont know what ur talking about!!! it will be 2 for sure and has a 60 percent chance to pass titanic.oscar buzz could push it pass titanic.remember titanic won 11 oscars and won for best picture.its a little to early to tell.anyone care to disagree ?
January 5th, 2010 at 3:24 AM
“The mineral is called Unobtainium. Oh kill me now!”
Actually, ScrewJournoJon, why would the mineral NOT be called Unobtanium? Minerals, like chemical elements, like star systems, often have unusual names evocative of their particular properties, or the people who discovered them, etc etc. If that’s the biggest flaw you can find in a film which has transformed the technological capacity of the entire industry then I pity you, and there’s a very good reason we’ll never hear YOUR name read out on Oscar night – something to do with not being able to see the wood for the trees.
Regardless, the point of the article is to discuss Avatar’s box office behaviour, not its critical merits. There are other forums for critiques. The fact of the matter is that Avatar has the all-time number two position sewn-up both domestically and worldwide. The only question now is whether it can unseat Titanic. It might – it might not. But I’ll wager it’ll be awfully close.
January 5th, 2010 at 5:55 AM
In response to marymaudehenry
marymaudehenry Says:
January 4th, 2010 at 4:26 am
Avatar is the most boring movie I have ever seen. Period. Old tribal theme and much ado about nothing. My family and I left in the break
First…the ONLY break was when the movie was over!
Second…Being Full Blood…Old tribal theme????? Lady,THEY WON!!! We didn’t…
Third…Much ado about nothing is another movie…Do you Know WHAT you saw?????
January 5th, 2010 at 5:57 AM
by the way…Top Notch Movie for those that were there and awake.
#1 or #2 for sure!!!
January 5th, 2010 at 7:22 AM
To the man, or possibly small child, who laughed at Unobtanium (scientists the world over offer a collective shrug of their shoulders), please consider these entirely real molecules (look them up, see, they’re real).
Arsole.
Bastardane.
Adamantane.
Megaphone.
Unununium.
Cummingtonite.
Buckminster Fullerine.
Now, picture if you will those movie science dudes going after Cummingtonite on Pandora. Scientifically a possibility, if a little pointless. Journo Jon, you are entirely with merit, sir.
January 5th, 2010 at 7:25 AM
Add Dickite, Moronic Acid, Fukalite, Traumatic Acid, Vomicine, and many more. I could keep going but right now i would suggest Unobtanium might be the most sensible name on this talkback. Screw Journo Jon? You’ve got no chance, he prefers Na’vi…
January 5th, 2010 at 7:27 AM
A further point for the numbskull above who seems to be basing his entire appraisal of the phenomenal Avatar on the name Cameron chose for his Pandoran mineral – Unobtanium.
You might like to follow this link to look at some of the more unusual – and genuine – names bestowed on certain earthly molecules:
http://www.chm.bris.ac.uk/sillymolecules/sillymols.htm
Among them are arsole, bastardane and unununium. I suggest you do your research before spouting off in future. And if you really do “work in the industry” as you so doubtfully claim, then maybe people will start paying more attention to your nitpicking if YOU ever produce anything as significant as Avatar. Until then, save your ill-informed garbage for forums on sites like AICN.
JournoJon would like to thank his colleague in science, Dr NocNoc, for help researching this post.
January 5th, 2010 at 7:32 AM
Not at all, sir. As a scientific consultant on Piranha 3-DD, Universal Soldier Evaluation, and The Fantastic Mr Fox II: Fox in Sox, i consider it a service when i can come down from my lofty mound of cash to embiggen the relatively tiny, closed minds of the unwashed masses. Science is the father of creation. Or was it…?
January 5th, 2010 at 7:40 AM
The pleasure was all ours, Dr NocNoc, and I hope you are released from your island lair soon. And since he “works in the industry”, perhaps ScrewJournoJon would care to upload some of the choicer moments from his filmic CV onto YouTube? Then we can all see how much better he is than James Cameron. I for one can’t wait – they must be outstanding if he’s god-like enough to criticise Avatar. Well, ScrewJournoJon – we’re waiting…?
January 5th, 2010 at 7:51 AM
To return to the original point of the article, somewhat against type as I love flaming Internet weirdos, I summise that Avatar will become 2nd highest worldwide grosser, and that it will remain there. Especially in light of Screw Journo Jon’s lambasting, which will surely sway the masses from returning to Pandora (if you ask me that’s a worse naming faux pas than Unobtanium).
I’m off now to change my name to Screw Screw Journo Jon.
January 5th, 2010 at 12:03 PM
Why do we always have to admit our ignorance when submitting to posts?
Facts are helpful. Opinions are built on each persons accumulative ‘evolutionary’ state at this very moment, and who can tell he/she has not been compromised through some kind of brainwash at one time or other?
To get to the point: I love the movie; it delivers on all levels; and being hollywood, some concessions are to be made for story telling always in advance (says a guy that once refused to watch ‘made in hollywood’ films alltogether. But film making has improved, and with avatar it has reached an astounding new level.
The story is just the vehicle to deliver a cinematic event.
And, to come to the matter at hand: It will be number one at some point in the future, even if for a limited time; like it or not.
January 5th, 2010 at 2:11 PM
i thought tv without pity had a funny (but dumb) thing about what cameron should do next: http://www.televisionwithoutpity.com/mwop/moviefile/2010/01/avatar-whats-james-camerons-ne.php
January 5th, 2010 at 6:58 PM
cmon guys stick to the subject at hand .we all agree avatar has the#2 slot worldwide.but i got to admit it might have a shot at 600 million in usa and cananda box office.i dident think it would ever happen but its gonna be close.unless cameron reissuess titanic. anyone else think so !
January 6th, 2010 at 9:25 PM
Avatar will be #1 or #2 worldwide.
The Best Movie Ever Made In The History Of Filmmaking.
James Cameron you are the best!!!
January 7th, 2010 at 3:44 PM
As it is now #2, 4 days after you wrote this, I’d say you’re way off.
January 10th, 2010 at 12:07 AM
#2 USA: 560-580 million (600 possible?)
#1 International: 1.280 – 1.350 million
#1 Worldwide: 1.900 million (2.000 possible?)
January 10th, 2010 at 9:25 AM
Saw Avatar and I must say I was blown away …by all elements of this movie ,anyone who has a problem with this movie , needs their head examined. Cameron you are the MAN !!!!!
January 15th, 2010 at 7:59 AM
>>My prediction? Top five of all time, easy. With a nice nest prepared for it at No. 4, just under its inspirational ancestor, “Star Wars.”
>Great article, but that prediction may end being a bit low. It seems Avatar would be No. 4 by mid January, and still has 2 months of 3D and IMAX screens monopoly until Alice in Wonderland opens.
See? I told you. Avatar is already at no. 4 after Thursday’s gross, and it will surpass Star Wars on Friday. It will be no. 2 by January 24th.
January 16th, 2010 at 12:30 PM
>See? I told you. Avatar is already at no. 4 after Thursday’s gross, and it will surpass Star Wars on Friday. It will be no. 2 by January 24th.
What are you talking about, it is already #2, will be #1 by January 24, dumbass alfredo.
January 16th, 2010 at 7:54 PM
yeah i agree its gonna pass darkknight in 2 weeks and probally finish at 620 million .but titanic is going to be re-released in 3-d to reclaim the top spot!!!
January 17th, 2010 at 12:04 AM
i hate it when people say that avatar’s story is lame pr weak or cliche. i think that the story is strong and emotional until that Vatican now has another which is reviewing movies and we got the anti racism and anti smoking group against.
James Cameron had this story like 14 years ago and he abandoned it until 4 years ago it is possible to make the story comes true.
January 17th, 2010 at 6:00 AM
Coleyfolo, if you read the article I am commenting, the rest of replies on this page and my own posts, you would realize they all refer to Avatar’s domestic gross.
By the way, seems like I was wrong this time. At least according to estimates, Avatar did not surpass Star Wars this Friday by a small margin. It would be at no. 3 after Saturday gross is added though, and no. 2 by next weekend.
January 17th, 2010 at 8:47 AM
What story was not told before?
What story is more actual?
What story was told better before?
When I saw “Avatar” first time 2 days befor its release in USA in germanys preview I knew it will overcome TITANICs success and become the most succesful movie ever (I have been right already 4 times before).
The happy thing concerning “Avatar” is, that it lets leave people the cinema not calling something stupid like “eh, poh, pow” compared to a successful piece of bullshit like “Transformers II” does, but makes their brain open again for spiritualism and “forgotten” human values. Great, Jim! I love your work! AND your art. Thank you.
Those who critize the “high” production costs should think about that its always better to invest money in any movie (how stupid it might feel) than in bying any B2 needless stealth bomber “B2″ that does fit no job then killing people and increase the income of those who rule the world.
And what (the hell) means anybodys talking about “adjusted” B. O. compared to “Titanic” or any else movie? Reality here is that visiting and watching a movie like “Avatar” today where I live (germany) is threetimes more expensive than watching “Titanic” was 12 years ago. So concerning my “adjusted” wallet, “Avatars” B.O. already passed any success of any movie already a coupple of times.
Of course “Avatar” will top “Titanic” in actual $ numbers easily, too (within 3rd week of february, I guess). And that is a great pleasure to me. And lets me feel growing some hope for mankind might switch their “let us destroy the world for some corruppted finance junkies” ideal into some more productive, BEFORE its to late …
Sorry about my bad english.
Ralph
January 17th, 2010 at 8:53 AM
Because there is no other way, here the correction:
” … than in buying any needless stealth bomber like “B2″ that does fit no job then killing people and increase the income of those who rule …”
Sorry, again.
Ralph
January 17th, 2010 at 6:26 PM
marymaudehenry please, you’re lying, you didn’t leave w your family. If you did you wasted 50 bucks
anyway to all the people who were so wrong here, it will be #1 all-time global and international only, so there you go. #2 domestic guaranteed, 1 a very strong possibility
January 17th, 2010 at 7:45 PM
avatar box office, wow….u losers talk about it like it’s the 2nd coming of christ. if u losers lived your life with half the passion u show when talking about $receipts of a movie…..seriously, get off your supersized arses n do something useful for a change, like get a life. what kind of ‘box office’ does your life have, losers?
January 18th, 2010 at 12:22 AM
@ ccdev:
Good morning “winner”.
As far I could read, YOU where the only one who compared a movie B.O. success with christ´s 2nd coming. Sounds a bit blasphemic to me, Mr. Nameless. I am 48 years old now and grew up catholic. My experience: Most time I heard somebody “talking” about Christ he did not understand anything about this great guy.
You find yourself talking about other not getting their arses up with half the passion they/we are talking about sth. …? You might reflect your own passion. I guess, Jesus would feel right comfortable to be with and one of us “loosers”. As far I remember he had a very open mind for those called so …
By the way … I think I recogniced him sitting in my row the 2nd “Avatar” visit and he looked as touched, happy and fascinated as I still was.
Keep on beeing a winner. Have a reflective day and try not to hit my arses mirror when throwing the first stone.
Ralph
January 18th, 2010 at 9:37 AM
Definitely, no doubt…it will surpass Titanic domestically and internationally….and James Cameron will indeed be “king of the world” in the movies category
Move over Steven and George…..here comes the real deity of movies
Both Titanic and Avatar brought me back over and over again to the cinemas…for repeat viewings!
No other movies did that to me….way to go Cameron. Hope it doesn’t take another 12 years for you to come up with a new film…
January 18th, 2010 at 11:20 AM
Let’s clear this up. Avatar is not the “greatest movie of all time” – leave that to a movie like “The Godfather II” or “Shawshank Redemption”. Anyone expecting and Oscar worthy plot should have thier head examined. Going to see “Avatar” for the plot is like going to a vegetarian restaurant for a good steak – the plot is basically a futuristic version of “Ferngully.” All that being said, what this movie is by far, is the greatest cinematic experience of all time. There’s never been anything like it and it will probably be a while before there is again (and I can’t wait for whatever that will be). In the meantime, I have to submit this so I can go see “Avatar” yet one more time. Oh yeah, about the rankings: When the dust settles, “Avatar” will sit alone at the top.
January 18th, 2010 at 1:43 PM
Avatar certainly will top Titanic. All five weekends grossed over 50 million. It’s almost inevitable.
January 18th, 2010 at 9:34 PM
Avatar will be #1 domestic and worldwide…
January 19th, 2010 at 12:01 AM
Avatar speaks for itself. It is certainly not a boring film. It’s not the second coming of anything either. It’s a good adventure film that’s making some good money. Next year something else will be the shiny object for us to bat at. Why people feel they have to lie or make foolish statements one way or the other about a simple movie is beyond me. Go, don’t go, but don’t soil yourself over this.
January 21st, 2010 at 10:25 PM
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January 23rd, 2010 at 8:38 PM
So at least – after TDK (US) is passed now – and Titanic WW will be within next week (3 weeks earlier, I suggested two month ago) – Do you like the movie? The art? The message?
Please, let me know. Send me an E-Mail:
ralph-conway@web,de
January 24th, 2010 at 10:48 PM
Interesting to note… the US population was only 131 million in 1939, which means that EVERY SINGLE PERSON IN THE USA WATCHED Gone with the Wind AT LEAST ONCE (or several saw it 3+ times).
Even more mind blowing… today’s estimated population is 305+ million domestic… so as a percentage of the US population,
Avatar (currently ~75 million tickets sold) would have to sell ~470 million tickets to reach GWTW. A little perspective.
January 25th, 2010 at 4:16 AM
How high? it’s at $552.8M now and on it’s pace to surpass Titanic by end of Jan/early Feb. There’s no sign of slowing down.
I’d like to predict that it will make at least $750M and may even knock at the $800M door…and may even let him in and stay for a while
This is why I predicted this;
Avatar’s opening w/e: $77M, then the following weeks(entire week)it made $134M, $140M, $78M, $63M, $60M….total in 6 weeks: $552.8M
Titanic’s opening w/e: $29M, then $60M, $69M,$40M,$39M, $38M…total in 6 weeks: $274.6
Avatar’s trend is much similar to Titanic’s and I think the key is watchability. I think a lot people will watch this movie trice over. If Avatar makes weekly total after this week of $50M, then $40M, $30M, $20M, $10M, that would be another $150M for a total of $700M in 11 weeks (compared to $450M for Titanic in 11 weeks).
Avatar will be on top spot for at least 10 years…when movies will cost $20 and another Cameron movie comes out
For those of you who compare total earnings in inflation prices, yes GWTW will reign supreme…but you must consider other factors than just inflation. How many movies were really out back in 1939? maybe 2-3 good ones out of one movie out per week for the entire year? GWTW, The Wizard of Oz, and something else. In today’s terms, if there were only 2-3 good movies out for the entire year, it’s safe to say Avatar would be watched so many times over.
Don’t get me wrong, GWTW is a great movie but there were hardly any “media” entertainment back in 1939, just movies and radio “drama” broadcasts (TV’s were just getting invented). There weren’t much to do and of course for a great movie as GWTW, it did very well. But if GWTW weren’t produced at all in 1939 and produced in 2010, I don’t think it will even break the $200M mark today.
And for those Avatar haters on this blog…well, you’re entitled to your own opinion. I guess some people prefer to eat McDonalds and hate a great steak & lobster dinner…or sushi. But do me a favor, the subject on this blog is “Just how high is ‘Avatar’ going in the box-office pantheon” and not “How do you rate ‘Avatar’”, etc…so find the blog that fits your opinion and don’t bother wasting peoples time.
January 28th, 2010 at 6:08 PM
Thank you, Supraman70,
GWTW was a superb movie in 1939. It was the only possibility to escape to freedom for Millions of people, who did not own a PS, a Wii, an X-Box. Ant there was no Internet even not a pc or a handy. People never heard about TV – less about VTR or DVDs. Eighty % of US-Citicens where just able to recieve 1 or two programms of radio in this time. GWTWs story is a piece of time, today it would not bring more than 1 Million people to buy a ticket. It was successfull, because colour in movies was new, and movie was the only available pleasure. And the movies theme, one would smile about today, was actual in 1939. One can not compare movies like “Avatar” with those done in 1939. “A” would have made maybe 20-50 times the amount just by people who would have seen it 100 times within a year …
There was no playstation, x-box or Wii or DVD in 1997, too. And internet was at its birth. So what about comparing “A” to an old fashioned piece of time like “T”? In this time a nice (slow and standard VGA) laptop was about 5.000 $ ??? Right
February 2nd, 2010 at 4:16 PM
Avatar, for what it was/is, an amazing movie-going experience that will be a benchmark in entertainment in the same way as the advent of television and the arrival of color to home sets. The story was to be expected, environmentally and socially conscious with the connection of all living things on Pandora a nice little extra. The Cameron Camera and his ability to place you inside of the movie with the changes in computer graphic application was nothing short of groundbreaking and will pave the way back to theaters again.