Martin Scorsese has directed a commercial for a new Chanel perfume.

Despite its slickness, it has a cool Antonioni/late '60s European vibe that I like.

Check it out:

Fox Searchlight has suddenly given us a look at Danny Boyle's new one, "127 Hours," which hits the festival circuit in a few weeks and then theaters in November.

Yes, this looks cool, as all of Boyle's films do. It's full of life and unique visuals and thumping music and the mystical in the tragically real. Check it out after the jump:

Doug Liman’s political drama “Fair Game” will screen at the Austin Film Festival, fest organizers announced Tuesday.

Among the ten films thus far lined up for the screenwriter-focused fest, which runs October 21-28, are Travis Fine’s drama “The Space Between,” starring Melissa Leo; David Palmer and Dax Shepard’s “Brother’s Justice,” starring Shepard, Tom Arnold and Bradley Cooper; and Maryam Azadi and Hossein Keshavarz’s “Dog Sweat.” As usual, the line-up will also feature a host of Austin-made films, including Eric Heuber’s “Rainbow’s End,” Bradley Scott Sullivan’s “I Didn’t Come Here to Die” and Steven Belyeu’s “Dig.”

Bill Ivory and Nigel Cole’s “Made in Dagenham,” J. Clay Twell’s “Make Believe” and Shan Nicholson’s “Rubble Kings” complete the fest's "Early 10" selections.

Jez Butterworth and John-Henry Butterworth wrote the screenplay for “Fair Game,” which stars Naomi Watts and Sean Penn as outed CIA operative Valerie Plame and her diplomat husband, Joseph Wilson. Summit Entertainment acquired the suspense thriller before its world premiere at Cannes in May, and it plans an early November theatrical release.

The Austin fest’s complete program, including short films and competition titles, will be announced in mid-September.

Documentarian Charles Ferguson, who made the Oscar-nominated 2007 Iraq War doc "No End in Sight," has his new film, "Inside Job," about to screen at the Toronto and New York film fests. Sony Pictures Classics will release the film, which takes a hard look at the beginnings of the economic meltdown in 2008, in mid-October.

Check it out:

Let's get this out of the way first: I blew my call on "The Switch." By a long shot. It grossed half -- $8.4 million -- of what I predicted for its weekend haul: $16 million. That was a whack read of the situation and a gross over-estimation of the Jennifer Aniston appeal. Bugger. (But blame me, not the data, which indicated insubstantial returns.)

Sigh ...

OK, so everything else showed up in preliminary boxoffice results pretty close to my Bullseye analysis from Thursday. First, the holdovers: "Expendables" topped the weekend with $17.0 million (I called $15M), and "Eat Pray Love" took third with $12.1M (I called it at $14M). "Scott Pilgrim" brought in another $5.2M.

Of the new crop, "Vampires Suck" rode out the five-day stretch since its opening Wednesday to $18.6M (I called it at $17M). "Lottery Ticket" did better than I thought it would, though Flixster pointed out Friday that interest had suddenly spiked at the last minute. It finished in fourth with $10.7M. I suggested that "Piranha 3D" had a shot at getting over $10M, and it ended up hitting it about on the nose, with $10.1M. And poor "Nanny McPhee" scribbled in at $8.4M, which is where I put it.

“An Education” star Carey Mulligan is in negotiations to climb into the passenger seat of the action thriller “Drive,” which already has Ryan Gosling at the wheel. “Breaking Bad” star Bryan Cranston is also negotiating to join the cast.

Nicolas Winding Refn (“Bronson”) is directing the adaptation of the James Sallis novel about a nameless Hollywood stuntman (Gosling) who moonlights as a freelance getaway driver during robberies. When a bank heist goes wrong, he ends up on the run with a contract on his head and an ex-con’s girlfriend (Mulligan) in his car.

OddLot Entertainment, Bold Films and Marc Platt Prods. are producing the project, which starts shooting around Los Angeles next month. Hossein Amini (“Killshot”) wrote the adapted screenplay. [CORRECTION: The project used to be set up at Universal but it is no longer at the studio. As of now, the movie has no domestic distributor; WME is repping the rights.]

Producers include Marc Platt, Gigi Pritzker, Michel Litvak, Adam Siegel and John Palermo. David Lancaster, Gary Michael Walters, Bill Lischak and Linda McDonough will serve as executive producers on the project.

Screenwriters Joe Syracuse and Lisa Addario are busy making “Enemies.”

The married scribes are writing a new film for DreamWorks Animation with the working title “Imaginary Enemies” from an idea that originated at an internal DWA retreat a few years ago. “Shrek Forever After” director Mike Mitchell is developing the project with the writers, but he is not on board to direct at the moment.

The germ of the concept was that the imaginary friend trope had been played out in so many ways already that the truly original approach would be the concept of the imaginary enemy. So the new project will be told from the point of view of the imaginary friends who had long been used as scapegoats by unscrupulous children looking for someone else to blame for their misdeeds. Eventually fed up, those imaginary people come looking for some payback when the kids are grown up.

The second half of August always smells a bit like cast-off season. Hollywood is transitioning from the go-go-go sensibility of the summer into the cooler, calmer fall of quieter dramas and "serious" movies (just as the rest of us are prepping for school to start and vacations to die). In between is a dry plain full of oddball pictures. The August 20 Bullseye gives us a good look at this, with the bubbles flying all over the place.

Opening wide this weekend are the Miramax romantic comedy "The Switch," the Universal family film "Nanny McPhee Returns," the Warner Bros. comedy "Lottery Ticket" and the Dimension horror remake "Piranha 3D." The Fox/New Regency spoof "Vampires Suck" got a head start Wednesday with $4 million.

(Click for larger image —> )

We'll also see what kind of legs Sony's "Eat Pray Love" and Lionsgate's "The Expendables" -- the last two real big summer efforts -- maintain after last weekend's openings. Chris Nolan's "Inception" and Columbia's "The Other Guys" will still be in minor play, as well.

On the indie front, Oscilloscope released Yael Hersonski's documentary "A Film Unfinished" Wednesday, while Samuel Goldwyn Films opens Bruce Beresford's "Mao's Last Dancer" in limited engagements and Anchor Bay Films opens Josh Radnor's Sundance debut "HappyThankYouMorePlease" on Friday.

Here’s Carl DiOrio's boxoffice preview and the Bullseye for the weekend of Aug. 13, plus my Monday follow-up, for added context.

Comments and observations after the jump:

There's a trailer out for the Doug Liman-directed "Fair Game," which Summit picked up back in April right before its screening in competition at the Festival de Cannes.

Jez Butterworth and John Butterworth wrote the screenplay for the project, which stars Naomi Watts and Sean Penn as undercover CIA operative Valerie Plame Wilson and her husband Joseph Wilson. The voiceover is completely overwrought but the political thriller aspects look intriguing. Since almost everyone already knows the story, this one's success rests on the charisma of Watts and Penn.

It comes out in theaters Nov. 5. Check it out:

Check out the trailer for Darren Aronofsky's "Black Swan" with Natalie Portman and Mila Kunis, the movie looks very cool.

With its weeping strings and disturbing supernatural undercurrent, "Swan" reminds us of the emotional devastation Aronofsky's "Requiem for a Dream" left in its wake. The film will premiere at the Venice Film Festival next month and then open nationally in December.

For those who feel that they didn't get quite enough detail on the "Love & Other Drugs" storyline from last Friday's trailer, Fox has released a new version.

This one is the full three-act smoker, running for two and a half minutes, with every story beat and plot twist mapped out in full-disclosure detail. Enjoy!

James Bond may be in hock, but that doesn’t mean screenwriters Neal Purvis and Robert Wade aren’t doing their usual globetrotting.

The “Quantum of Solace” and “Casino Royale” co-writers have been hired by Parkes MacDonald/Imagenation to pen an original action thriller based on a concept from Michael Lieber and Walter Parkes. Parkes, Lieber and Laurie MacDonald are producing the project.

The story takes place among the nomadic Taureg tribes of West Africa, an area rich with uranium that has become a focal point for both energy companies and terrorist states. An American anthropologist is thrust Into this geopolitical mess when he must travel back to the Sahara to help a former research subject who has been accused of a terrorist attack.

“At its heart, this is an action movie set within a world that is morally complex, alluring and completely real -- which is why Robert and Neal, whose work spans James Bond to John Le Carre, are uniquely suited to bring a project like this to life,” said Parkes.

Parkes/MacDonald Prods. exec Marc Resteghini is overseeing the film for the company.