Posts Tagged ‘Blind Side’
‘New Moon’s’ (possible) halo effect
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People who get paid handsomely to watch boxoffice were surprised to see just how well “The Blind Side,” Sandra Bullock’s feel-good football pic, did this weekend.
The ode to all things American (or at least to all things Hollywood uplift) earned an impressive $35 million — and over a weekend when it seemed like everyone with a pulse was flocking to “New Moon.”
The conventional assumption to explain the numbers (”Blind Side” was expected to earn only in the mid-twenties) is that filmgoers who were sold out of “New Moon,” dressed for a night out but with nowhere to go, opted to pick up tickets to the pigskin-fest instead.
That would suggest a halo effect for movies that open wide opposite a juggernaut — even though the (other) conventional assumption about tentpole openings is that it’s better for rival studios and movies to get the heck out of the way.














